Looking for a Zapier expert can be difficult being that automation and API software integration is a relatively new area in the online space. APIs or Application Programming Interface is a young technology that allows apps or softwares to communicate with each other allowing customers to integrate the many softwares that they use as part of a single technology solution.
Each app that we use has many different benefits and functions in our work lives.
mailchimp.com offers the ability to send newsletters and emails to clients
formstack.com allows businesses to create forms to put on their websites
There are client relationship management (CRM) systems , content management systems (CMS), shopping carts, online signature apps, transactional apps, payment gateways, and many other kinds of technologies that all need integration with each other to allow them to operate as a whole for business.
Zapier is a relatively new solution that allows the everyday person to connect the apps they use in a functional way and without any knowledge of code. They are essentially a mapping and connection system that allows the different APIs from the different software companies to talk to each other without any manual coding by a coder.
While the coding expert is not required to set up Zapier and the apps you wish to use, it is advisable to get somebody that knows about the different apps that are available and how they interact to help you architect your system before you begin. Because the marketing automation space is relatively young, it is risky to start choosing softwares one by one without mapping out the entire solution as often, different technologies are unavailable within Zapier and the software choices you make might be based on whether or not the zap is available to connect them.
When setting up your Zapier account, it may be important for you to have a pro level account so that zaps happen more quickly. The free Zapier account or the cheaper accounts only provide for a five-minute interval (last time I checked) which may not be sufficient for you if you are passing information between softwares and require an instant effect.
One of the benefits of setting up a Zapier account is that it almost serves as a marketing automation system to some degree. By this, I mean that if you use Zapier to pass information from a website form to an SMS software and then to an email software for example, then you could also set up time delays within Zapier to feed information to clients and stakeholders in a predetermined order that suits your business procedures. Zapier is a good way for business owners to dip their toe in the waters of technology improvement and begin upgrading the way they do business by implementing different apps that can help them improve the different parts of their enterprise that need help the most.
It is important however to start with a meeting with an information architect or a marketing company that has an experienced IT Team who can properly design a technology strategy for improving your business long-term. Doing things piecemeal will give you some experience with the different technologies that are available, however, you risk unplanned change and long-term unease within your organisation. Software problems and lack of traction is one of the major causes of businesses failing in the first five years. Technology or the lack thereof can be the major prohibitor to growth and can cause severe unease within an organisation.
At the end of the day, if you are looking to improve your business using technology, then a Zapier expert is for you. If you need help finding an expert to set up your IT solution for you, then give me a call or send me an email, and I will help point you in the right direction.
Like any industry, there are many shonks in the space and few know exactly what they are doing and have done it before successfully. Because this industry is relatively new, most of the players in the space are still learning as they achieve success. For this reason, it is critical not to waste your time with a firm that cannot show their experience and the results they are getting with other clients.
I have a great network of successful performers that I have worked with in the past and that have serviced my clients in the past that I would be confident in recommending to reach any outcome using the latest app technologies in the market.
As well as being savvy in IT and applications, it is also critical that the adviser you use is savvy in business and understanding the value that each software or application brings to the table, what it cost to run and maintain, and how it will interface with other softwares.
There will be major problems for you long term if you choose the wrong softwares short term.
Good luck and reach out if you need my help.
Okay. So, you got a great idea and you want to create your own App.
Hell, why not? Everybody else that has done it has made millions, right? Wrong!
Only a very small percentage of the Apps that get designed end up ever getting BUILT and even a lower percentage end up becoming even remotely successful.
So, unless you have got endurance, a really clever idea and a strong business model of how you are going to monetise and attract the downloads then either get yourself a good advisor or do not waste your time entering the AppSphere.
Having said that, if you have got these things and you have got enough endurance to make sure you can take it to market then you could be venturing on something quite profitable and exciting indeed.
The common misconception of people wanting to start their own app is the process that is taken to develop it.
Generally, people start by contacting App development companies in the hope that after pitching them the idea they will simply be able to build the app and make it successful at an affordable fee. This could not be further from the truth. The best process of developing an App to be successful is to work with a designer who is experienced in designing Apps to get the functionality and concept right before speaking to a development team.
The design of the App in a screen by screen workflow will allow you to think about how the App will work in detail without actually building it. Essentially, you are building a dumb or unintelligent version of the Application that you can manually poke around with and get it to flow nicely before you ever speak to a development team.
Often entrepreneurs will develop their App with a graphic designer in their local country to get the Apps functionality right, and then as a separate stage will outsource the App development to low-cost countries like India, China, South America or Eastern Europe.
Working with an App designer from a visual perspective can be quite affordable. Apps can cost anywhere from $2,000 to $10,000 for the visual design stage. This is a great process to go through because it provides the entrepreneur with the clear visual explanation of the Application to use for funding and other stakeholders to clearly communicate the vision of the concept.
Entrepreneurs often draw people to work on Apps based purely on the future potential of the business. If you are lucky enough to have the gift of the gab then attracting an App development team to work with you on a project might be something you look to do. However, it will be difficult to attract the right team to work on a purely performance basis unless you can clearly display the concept and the vision.
This vision needs to also include the market ability and marketing strategy of the App encompassing both how you are planning to fund the initial customer acquisition and the process that you will take for ensuring that the roll out strategy will be effective.
The thing that separates most Apps that go to market is their ability to earn revenue. Unless you have deep pockets and plan to spend years on branding alone then you will want a relatively simple business model that is going to create income early in the piece.
Many entrepreneurs who are inexperienced in custom acquisition fail with the release of their App because they are lacking this vital piece to the puzzle. Any entrepreneur looking into the App industry is urged to seek the assistance of a professional marketing team that can guarantee or at least guide the entrepreneur on the costs associated with downloads.
The technologies you use (that sit behind the visual App interface) are also critical in your App success. There are hundreds of different technologies that drive the Apps we use each day; from SMS and email marketing systems and API programming languages to banking, and transactional technologies that allow the customer to interact between your App and their native phone Apps with ease.
It is advisable that once you have designed the visual interface of your App and planned the marketing strategy of your App you should engage the skills of a technology architect to plan how the technology behind your App will work.
It is often smart to employ the services of this individual prior to seeking an App development company as you are setting the best practice that you prefer for your technology rather than relying on the differing opinions of App developers who may remain biased to the technologies they are most comfortable dealing with.
Whether or not you choose to get an outside party to architect the technology or whether you choose to rely on the developer that you engaged it is critical that the entire software architecture and API preferences are decided upon well before development actually begins. By doing this, it also gives you a clear indication of future costs for things like hosting and technology licensing.
Many entrepreneurs who managed to develop their App quite inexpensively become unstuck with the ongoing costs of maintaining the App on the App Store and continuing their services as hosting and licensing can be expensive.
The technology you choose to run your App should be considered based on the cost of maintaining it in the App Store. Often entrepreneurs only look at the potential gain that the App will make rather than looking at the worst case scenario of maintaining their App live while the required customer base is growing.
It can often take one, two or even three attempts at launching the App to get the required traction. As you go from marketing company to marketing company you will slowly understand the App space in a more detailed way and your ability to design effective campaigns will improve. However, you need the endurance to ensure you can achieve this as many App developers find themselves closing the doors well before they achieve their desired success.
Good luck with your APP and let me know if you would like an intro to a good local Visual APP Designer.
LMNT provides on-the-money resources to those people most passionate about success in every aspect of their life.