Why Should I Add A Blog To My Website?
If you're considering adding a blog to your website then chances are you're making a good move however you need to make sure you've got a plan. Simply adding a blog page and getting excited for a month, posting your first five articles and then forgetting about is not what you want.
You need a structure and a system that's going to continuously add content to your site that is relevant to what your customer is a looking for. If you do this correctly you will not only build search engine optimisation ranking but you will also build an information database that your clients will reap the rewards of and in turn your business will prosper.
You see each part of your business requires communication or explanation for your clients to understand, is perfectly suited to a blog and your blog can act as the central resource hub or Information Centre for your business. Think of it like your brain. The blog is your central intelligence system and all of your marketing deliverables and business aspects are your limbs (the parts of your body that create the action). But for your limbs to work you need a central intelligence area to hold all of the information, standard operating procedures, vernacular, approach to selling customers that your business needs to be successful.
As a business owner, your blog is a great place to be constantly contributing to. The easiest way to contribute to your blog without spending hours typing is to dictate your thoughts and have a copy writing team write them up for you properly. If you can dictate different aspects of your company on a regular basis, then have it transcribed online then your team will have resources to grab from to allow them to succeed.
One example of how your transcribed education can be used in your company is though Marketing Automation. Marketing automation is a regular email or SMS series that communicates with people that inquire on your website. Let's take an example; if you were a home building company you might like to tell your clients about the council approval process involved with getting their home approved before they buy their land. You would start by writing a detailed blog on the process of getting Council approval for stuff. This will serve as a great search engine optimisation tool because those that are searching for a full understanding on the council approval process will find your website page. It will also provide a great resource for your customers so that in e-mail correspondence with them you can give them a link to the information on council approval as required. It will also have a great use in recruitment and training so that new sales people to the role also have access to the correct process involved with getting a home approved by council.
So you see that although a blog has the benefits of content which will in turn allow you to rank well on Google and other search engines it is also very valuable in terms of educating your staff, your clients, other stakeholders to the business and importantly, it helps you document your design for your business.
So a blog is valuable as a marketing tool but it is also just as valuable as a business planning tool. Business owners that produce blogs are generally more connected with their business on a daily basis and have an increased involvement in the information architecture of the company.
Good business leaders are those that can contribute to the organisation in a top down approach. Disseminating information from their world and allowing it to reach all sectors of the company via the different mediums that are created within the individual departments that sit beneath them.
I hope this gives you a better understanding of how a blog can be integral in growing a successful company and how having an information resource centre or a business ‘brain’ can make the difference between an average company and a highly effective one. Good luck with creating your blog and I hope it brings you many financial returns.
How do you add a blog to your website.
Well for starters it depends what platform your website is built on and whether or not a blog is something that comes standard out of the box or something that you may need to install as a plugin, or a stand alone blog that your website can link to. Making the decision to add a blog to your website generally Starts as a search engine optimisation function to get you traffic however you need to be careful not to fill your blog full of irrelevant information that sounds and reads like search engine content.
Blogs are very powerful if the content is related to the outcome of your business and if it leads clients on a journey to allow them to purchase on their own. Similar to a salesperson, a blog needs to talk to the consumer in a way that they understand without heavy jargons or industry terminology, and explaining things slowly and precisely to allow people to come to a conclusion on their own without human interaction.
Setting up a blog is best done via speaking to your web developer. If you're happy with your existing website and it's getting you amazing results then get your current web developer to quote on installing a blog for you. Setting up a blog should cost no more than a thousand dollars but probably more like five hundred dollars. If you're not completely happy with your current web team then it is recommended that you get a new web developer before installing your blog. A blog can be difficult to migrate to a new system later. Generally people find that it is difficult to move away later should they become content heavy on their website and they find that migrating information at a later time becomes quite costly. For this reason it is recommended that you seek a web developer that uses a modern web development system and CMS that allows you to move your blog at a later day if required and gives you full control over your website including the ability to edit your website yourself very simply from an admin dashboard.
Editing your blog on the fly from remote locations, while you’re traveling, away from the office, or time poor, is critical to the success of your blog. You need to make sure you position yourself in a realistic frame to provide content to the blog. Without somebody adding content on a regular basis the blog success will ultimately be sacrificed.
To assist clients in getting their blog going, we generally recommend that an initial number of articles are pre written for the client by a copy writing professional and that regular blog posts are scheduled over the course of a couple of years to ensure that the blog remains active. We find that generally while intentions remain good, clients forget to update their blog and the day to day business takes priority leaving the blog to spoil. For this reason, it's important to delegate a regular blog post by someone in your office and take that responsibility off yourself as the business owner.
It can often make sense to give a different staff member in the organisation the role of maintaining the blog each week or month so that a fresh insight and perspective is gained monthly. To ensure that grammar and spelling is maintained to the highest possible standards it is sometimes advisable to have multiple staff check the blog before it is posted live. Some entrepreneurs choose to make this blog writing process and information gathering part of the corporate culture giving team members the role of constantly maintaining the blog as part of their targets and performance criteria.
No matter what system you choose for managing a blog as long as it is consistent, you have the right technology that ensures that search engines can find your blog and that your blog links to the appropriate results pages on your website to ensure that anyone that finds the blog can actively engage your company in its products and services, then your blog should be a success and it should have served the purpose it was created to achieve.
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