Why Should I Add A Blog To My Website?
If you're considering adding a blog to your website then chances are you're making a good move however you need to make sure you've got a plan. Simply adding a blog page and getting excited for a month, posting your first five articles and then forgetting about is not what you want.
You need a structure and a system that's going to continuously add content to your site that is relevant to what your customer is a looking for. If you do this correctly you will not only build search engine optimisation ranking but you will also build an information database that your clients will reap the rewards of and in turn your business will prosper.
You see each part of your business requires communication or explanation for your clients to understand, is perfectly suited to a blog and your blog can act as the central resource hub or Information Centre for your business. Think of it like your brain. The blog is your central intelligence system and all of your marketing deliverables and business aspects are your limbs (the parts of your body that create the action). But for your limbs to work you need a central intelligence area to hold all of the information, standard operating procedures, vernacular, approach to selling customers that your business needs to be successful.
As a business owner, your blog is a great place to be constantly contributing to. The easiest way to contribute to your blog without spending hours typing is to dictate your thoughts and have a copy writing team write them up for you properly. If you can dictate different aspects of your company on a regular basis, then have it transcribed online then your team will have resources to grab from to allow them to succeed.
One example of how your transcribed education can be used in your company is though Marketing Automation. Marketing automation is a regular email or SMS series that communicates with people that inquire on your website. Let's take an example; if you were a home building company you might like to tell your clients about the council approval process involved with getting their home approved before they buy their land. You would start by writing a detailed blog on the process of getting Council approval for stuff. This will serve as a great search engine optimisation tool because those that are searching for a full understanding on the council approval process will find your website page. It will also provide a great resource for your customers so that in e-mail correspondence with them you can give them a link to the information on council approval as required. It will also have a great use in recruitment and training so that new sales people to the role also have access to the correct process involved with getting a home approved by council.
So you see that although a blog has the benefits of content which will in turn allow you to rank well on Google and other search engines it is also very valuable in terms of educating your staff, your clients, other stakeholders to the business and importantly, it helps you document your design for your business.
So a blog is valuable as a marketing tool but it is also just as valuable as a business planning tool. Business owners that produce blogs are generally more connected with their business on a daily basis and have an increased involvement in the information architecture of the company.
Good business leaders are those that can contribute to the organisation in a top down approach. Disseminating information from their world and allowing it to reach all sectors of the company via the different mediums that are created within the individual departments that sit beneath them.
I hope this gives you a better understanding of how a blog can be integral in growing a successful company and how having an information resource centre or a business ‘brain’ can make the difference between an average company and a highly effective one. Good luck with creating your blog and I hope it brings you many financial returns.
LMNT provides on-the-money resources to those people most passionate about success in every aspect of their life.