How do you add a blog to your website.
Well for starters it depends what platform your website is built on and whether or not a blog is something that comes standard out of the box or something that you may need to install as a plugin, or a stand alone blog that your website can link to. Making the decision to add a blog to your website generally Starts as a search engine optimisation function to get you traffic however you need to be careful not to fill your blog full of irrelevant information that sounds and reads like search engine content.
Blogs are very powerful if the content is related to the outcome of your business and if it leads clients on a journey to allow them to purchase on their own. Similar to a salesperson, a blog needs to talk to the consumer in a way that they understand without heavy jargons or industry terminology, and explaining things slowly and precisely to allow people to come to a conclusion on their own without human interaction.
Setting up a blog is best done via speaking to your web developer. If you're happy with your existing website and it's getting you amazing results then get your current web developer to quote on installing a blog for you. Setting up a blog should cost no more than a thousand dollars but probably more like five hundred dollars. If you're not completely happy with your current web team then it is recommended that you get a new web developer before installing your blog. A blog can be difficult to migrate to a new system later. Generally people find that it is difficult to move away later should they become content heavy on their website and they find that migrating information at a later time becomes quite costly. For this reason it is recommended that you seek a web developer that uses a modern web development system and CMS that allows you to move your blog at a later day if required and gives you full control over your website including the ability to edit your website yourself very simply from an admin dashboard.
Editing your blog on the fly from remote locations, while you’re traveling, away from the office, or time poor, is critical to the success of your blog. You need to make sure you position yourself in a realistic frame to provide content to the blog. Without somebody adding content on a regular basis the blog success will ultimately be sacrificed.
To assist clients in getting their blog going, we generally recommend that an initial number of articles are pre written for the client by a copy writing professional and that regular blog posts are scheduled over the course of a couple of years to ensure that the blog remains active. We find that generally while intentions remain good, clients forget to update their blog and the day to day business takes priority leaving the blog to spoil. For this reason, it's important to delegate a regular blog post by someone in your office and take that responsibility off yourself as the business owner.
It can often make sense to give a different staff member in the organisation the role of maintaining the blog each week or month so that a fresh insight and perspective is gained monthly. To ensure that grammar and spelling is maintained to the highest possible standards it is sometimes advisable to have multiple staff check the blog before it is posted live. Some entrepreneurs choose to make this blog writing process and information gathering part of the corporate culture giving team members the role of constantly maintaining the blog as part of their targets and performance criteria.
No matter what system you choose for managing a blog as long as it is consistent, you have the right technology that ensures that search engines can find your blog and that your blog links to the appropriate results pages on your website to ensure that anyone that finds the blog can actively engage your company in its products and services, then your blog should be a success and it should have served the purpose it was created to achieve.
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