Okay. So, you got a great idea and you want to create your own App.
Hell, why not? Everybody else that has done it has made millions, right? Wrong!
Only a very small percentage of the Apps that get designed end up ever getting BUILT and even a lower percentage end up becoming even remotely successful.
So, unless you have got endurance, a really clever idea and a strong business model of how you are going to monetise and attract the downloads then either get yourself a good advisor or do not waste your time entering the AppSphere.
Having said that, if you have got these things and you have got enough endurance to make sure you can take it to market then you could be venturing on something quite profitable and exciting indeed.
The common misconception of people wanting to start their own app is the process that is taken to develop it.
Generally, people start by contacting App development companies in the hope that after pitching them the idea they will simply be able to build the app and make it successful at an affordable fee. This could not be further from the truth. The best process of developing an App to be successful is to work with a designer who is experienced in designing Apps to get the functionality and concept right before speaking to a development team.
The design of the App in a screen by screen workflow will allow you to think about how the App will work in detail without actually building it. Essentially, you are building a dumb or unintelligent version of the Application that you can manually poke around with and get it to flow nicely before you ever speak to a development team.
Often entrepreneurs will develop their App with a graphic designer in their local country to get the Apps functionality right, and then as a separate stage will outsource the App development to low-cost countries like India, China, South America or Eastern Europe.
Working with an App designer from a visual perspective can be quite affordable. Apps can cost anywhere from $2,000 to $10,000 for the visual design stage. This is a great process to go through because it provides the entrepreneur with the clear visual explanation of the Application to use for funding and other stakeholders to clearly communicate the vision of the concept.
Entrepreneurs often draw people to work on Apps based purely on the future potential of the business. If you are lucky enough to have the gift of the gab then attracting an App development team to work with you on a project might be something you look to do. However, it will be difficult to attract the right team to work on a purely performance basis unless you can clearly display the concept and the vision.
This vision needs to also include the market ability and marketing strategy of the App encompassing both how you are planning to fund the initial customer acquisition and the process that you will take for ensuring that the roll out strategy will be effective.
The thing that separates most Apps that go to market is their ability to earn revenue. Unless you have deep pockets and plan to spend years on branding alone then you will want a relatively simple business model that is going to create income early in the piece.
Many entrepreneurs who are inexperienced in custom acquisition fail with the release of their App because they are lacking this vital piece to the puzzle. Any entrepreneur looking into the App industry is urged to seek the assistance of a professional marketing team that can guarantee or at least guide the entrepreneur on the costs associated with downloads.
The technologies you use (that sit behind the visual App interface) are also critical in your App success. There are hundreds of different technologies that drive the Apps we use each day; from SMS and email marketing systems and API programming languages to banking, and transactional technologies that allow the customer to interact between your App and their native phone Apps with ease.
It is advisable that once you have designed the visual interface of your App and planned the marketing strategy of your App you should engage the skills of a technology architect to plan how the technology behind your App will work.
It is often smart to employ the services of this individual prior to seeking an App development company as you are setting the best practice that you prefer for your technology rather than relying on the differing opinions of App developers who may remain biased to the technologies they are most comfortable dealing with.
Whether or not you choose to get an outside party to architect the technology or whether you choose to rely on the developer that you engaged it is critical that the entire software architecture and API preferences are decided upon well before development actually begins. By doing this, it also gives you a clear indication of future costs for things like hosting and technology licensing.
Many entrepreneurs who managed to develop their App quite inexpensively become unstuck with the ongoing costs of maintaining the App on the App Store and continuing their services as hosting and licensing can be expensive.
The technology you choose to run your App should be considered based on the cost of maintaining it in the App Store. Often entrepreneurs only look at the potential gain that the App will make rather than looking at the worst case scenario of maintaining their App live while the required customer base is growing.
It can often take one, two or even three attempts at launching the App to get the required traction. As you go from marketing company to marketing company you will slowly understand the App space in a more detailed way and your ability to design effective campaigns will improve. However, you need the endurance to ensure you can achieve this as many App developers find themselves closing the doors well before they achieve their desired success.
Good luck with your APP and let me know if you would like an intro to a good local Visual APP Designer.
If you have ever wondered how companies grow at speed with little-to-no human infrastructure then, the answer could very well be marketing automation.
Marketing automation is essentially replicating what your human marketing team do on a daily, weekly, monthly, or yearly basis, based on a number of variables of how customers interact with your business. Everything from an initial inquiry response email through to an email checking a client’s satisfaction after they have dealt with your business is included in marketing automation.
Essentially, marketing automation is about designing the perfect customer flow for every client to take in your business to ensure that all clients are treated in the best possible way. Marketing automation improves customer retention, customer conversion rates, customer referral, and increases the spend that customers are willing to spend with your business.
Imagine that you, the business owner, was able to spend a significant amount of time with every single client that comes into your business. Now imagine that you only need to do this once to create the perfect road map or system that every client in the future was going to go through. This is marketing automation. It is about creating the perfect path in an ideal world for every stakeholder of your business to go through and can be used not just for customers but for all kinds of stakeholders, including shareholders, potential investors, and all other people in the business including staff and suppliers.
Marketing automation starts with the trigger.
Triggers can range from many different kinds of things that happened in your business to start a marketing automation pathway. For example; one trigger could be that when a website visitor fills out an inquiry form a welcome email could be sent. This welcome email then forms another trigger that for example could wait for a number of days and check for a response. If the response has not been received this could trigger a following email. Each time creating a trigger and response that reacts in different ways depending on how you would like your client to be treated.
Using delays is a common way for marketing automation experts to give the impression of real human interaction. For example, a text message from a particular sales person could be activated upon an email being received from the client in response to an automatic email. This would give the impression that a sales person has now been connected to their account even though no human interaction has actually happened. The SMS could be programmed so that if any response to the SMS occurs that response is forwarded directly to the sales person for manual interaction.
It possible to prewrite SMS, emails, manual posts, Facebook messages and other forms of communication through the automation software. Automation software can even treat clients differently depending on the stage in the pipeline that the client is at. When setting up automation software to begin with, good automation agencies work with clients to analyse their client flow and to create numerous milestones in the customers on boarding process.
- Stage 1 might be called "new lead"
- Stage 2 might be called "brochure sent"
- Stage 3 might be called "face to face meeting booked"
- Stage 4 might be called "face to face meeting completed"
As you can see here, the pipeline of the client is based on their interaction with the company and different automations can be programmed to occur at different stages.
For example, a client that has been sitting in the brochure stage and has not yet been booked in for a meeting might be prompted with SMS seven days after sitting stagnant to request that they book a meeting. If a further response is not received a sales person or possibly management could be notified to call the client manually.
This form of automation allows companies to have transparency across the enterprise as to where each client is at in the pipeline but also to ensure that every client receives the same attention as the next. It is true that 80% of revenue is derived from 20% of clients. This is a ratio that is prevalent across multiple industries and because of this sales people generally treat the clients unequally due to the constraints and pressure from upper management to ensure that they perform at their best.
Marketing automation allows enterprises to mitigate the risks associated with not treating clients equally and allows management, sales staff and other people within the enterprise to treat clients equally using a set of standard automation principles which can be developed from the onset and integrated to maintain a high level of customer interaction ongoing.
Marketing automation can also be used to create referrals by contacting customers who have already purchased from of business at several stages in time. For example, 24 hours after a client purchases they can be asked to comment on the purchasing experience. This can give the marketing and transactional team insight into the quality of the current systems and allow for further development and improvement of the systems.
Other organisations use time based automations to communicate with customers well beyond to the point of purchase. For example, one month following a purchase the customer could be contacted to inquire as to the quality of the product or services they received.
This constant form of communication puts the company in good light and customers automatically perceive the company as one that cares about their concerns and needs.
This kind of good-will that is developed through marketing automation is unfathomable with respect to the valuation of a company and the goodwill generation that this imposes within an organisation.
LMNT provides on-the-money resources to those people most passionate about success in every aspect of their life.