Bastard was the right word. If I were to say ‘Branding’s a Bitch’, I’d have picked the wrong word.
‘Branding’s a Bitch’ implies that it’s hard work, that it’s vengeful, that it’s bitter. And don’t get me wrong, sometimes it’s all of those things. If an athlete gets busted for drugs or doping, their brand is tarnished forever. Michael Phelps rips a bong and he loses millions in sponsorships. Years of dedicated work undone in an instant. They actually polled big businesses to see the most important credential they look for in an athlete to sponsor. The top factor wasn’t championships, physique, intellect. No, overwhelmingly the most important factor they look for is ‘does not do drugs’.
Years, decades of branding can be undone in a day. Then branding’s a bitch.
Sometimes, however, branding is only too easy. Sometimes it is so easy that it can’t be stopped. And more often than not, then it becomes a bastard....
LMNT is the Entrepreneur's own brand. Business as a way of life; success as second nature.