What’s the kiss of death for any business?
Sorry to hit you with that, but stupid questions deserve stupid answers. The reason why 80% of businesses fail isn’t because these products and services aren’t good enough to sell. It’s because they aren’t marketed and sold properly.
So what then, is the biggest landmine businesses trip over in sales (especially businesses that have sold well before but experience a dip)?
Well the Rule of Three will tell you that.
Any good realistic sales manager (which is a rare oxymoron because traditionally the best sellers have a healthy serving of delusion when it comes to their capabilities), will tell you that you can divide your sales leads into three. No matter how good you are, or how good your conversion rate is, the numbers rarely lie.
The Rule of Three tells you this:
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