“Technology takes the romance out of life.”
One of my all time favourite quotes, from one of my all time favourite quote machines: Winston Churchill.
Immediately when I hear that quote I think of things like tinder, plenty of fish, and whatever other money and effort saving ways for people to get together. Personally I’m old school. If I’m going to meet members of the opposite sex, I want to get borderline inappropriately drunk in a club and mix awful dance moves with what I overestimate as witty banter. That’s where the magic is.
I’ve never been a tinder advocate. I’ve always held belief that it’s like a rear view mirror. Objects are larger than they appear. Don’t get me wrong. There are plenty of 20-20 cricket players out there who love banging fours and sixes, but hey, diff’rent strokes for diff’rent folks right?
Anyway, sometimes it’s not a sacrifice people are willing to make. That’s one I give a big old Simon Cowell ‘No’ to. But I use an electric razor, adamantly. But somewhere right now, as you read this, there’s a hipster coffee brewer/aspiring custom footrest maker who is taking just over an hour to trim around his beard with a cutthroat razor. We don’t judge.
The point I’m making is that sometimes automation works for some people and businesses, sometimes it doesn’t. Of course there’s going to be sacrifices in that endeavour when it comes to personal touch, but more often than not the benefits far outweigh the drawbacks. Certainly not for all, especially anyone who comes up to you claiming they have the Uber of something. Uber empowered everyday people to topple a monopolised, tyrannical industry while feeding themselves in the process. That whole thing is best summed up in a Southpark video. If you have the time, youtube “What you don’t like vomit?” I’ve never seen a more succinct summary of the Taxi industry. Anyway, superseding industries has been around for a very long time. Netflix, digital photography, youtube, pornhub. You name it. Your product isn’t the Uber of something, it’s just a neat idea you should have a crack at. We’re all for confidence, but originality is better.
Sorry, that was a long tangent but I had to get that off my chest. Where was I?
Oh yeah, sometimes you lose a personal touch. Things like direct sales, charities, real estate, that stuff is immortal. No amount of modern automation will cannibalise it. Otherwise Jehovas Witnesses would be all online by now. Can you imagine that? A Facebook pop up ad asking you “DO YOU HAVE A SECOND TO TALK ABOUT OUR LORD AND SAVIOR?” Probably not getting an awful lot of clicks. That’s where the whole Technology Rape thing comes in. In this case, religion is like a penis, it’s fine if you have one but when you whip it out and wave it in my face, we’re gonna have some problems. What I’m saying is that those industries don’t have permission to push that. Where’s my rape whistle?
So is automation for your business Rape or Romance?
Bottom line, ask yourself:
Do you or your industry have consent to automate?
LMNT is the Entrepreneur's own brand. Business as a way of life; success as second nature.