“Technology takes the romance out of life.”
One of my all time favourite quotes, from one of my all time favourite quote machines: Winston Churchill.
Immediately when I hear that quote I think of things like tinder, plenty of fish, and whatever other money and effort saving ways for people to get together. Personally I’m old school. If I’m going to meet members of the opposite sex, I want to get borderline inappropriately drunk in a club and mix awful dance moves with what I overestimate as witty banter. That’s where the magic is.
I’ve never been a tinder advocate. I’ve always held belief that it’s like a rear view mirror. Objects are larger than they appear. Don’t get me wrong. There are plenty of 20-20 cricket players out there who love banging fours and sixes, but hey, diff’rent strokes for diff’rent folks right?
Anyway, sometimes it’s not a sacrifice people are willing to make. That’s one I give a big old Simon Cowell ‘No’ to. But I use an electric razor, adamantly. But somewhere right now, as you read this, there’s a hipster coffee brewer/aspiring custom footrest maker who is taking just over an hour to trim around his beard with a cutthroat razor. We don’t judge.
The point I’m making is that sometimes automation works for some people and businesses, sometimes it doesn’t. Of course there’s going to be sacrifices in that endeavour when it comes to personal touch, but more often than not the benefits far outweigh the drawbacks. Certainly not for all, especially anyone who comes up to you claiming they have the Uber of something. Uber empowered everyday people to topple a monopolised, tyrannical industry while feeding themselves in the process. That whole thing is best summed up in a Southpark video. If you have the time, youtube “What you don’t like vomit?” I’ve never seen a more succinct summary of the Taxi industry. Anyway, superseding industries has been around for a very long time. Netflix, digital photography, youtube, pornhub. You name it. Your product isn’t the Uber of something, it’s just a neat idea you should have a crack at. We’re all for confidence, but originality is better.
Sorry, that was a long tangent but I had to get that off my chest. Where was I?
Oh yeah, sometimes you lose a personal touch. Things like direct sales, charities, real estate, that stuff is immortal. No amount of modern automation will cannibalise it. Otherwise Jehovas Witnesses would be all online by now. Can you imagine that? A Facebook pop up ad asking you “DO YOU HAVE A SECOND TO TALK ABOUT OUR LORD AND SAVIOR?” Probably not getting an awful lot of clicks. That’s where the whole Technology Rape thing comes in. In this case, religion is like a penis, it’s fine if you have one but when you whip it out and wave it in my face, we’re gonna have some problems. What I’m saying is that those industries don’t have permission to push that. Where’s my rape whistle?
So is automation for your business Rape or Romance?
Bottom line, ask yourself:
Do you or your industry have consent to automate?
Sometimes softwares are just no brainers. If you’re working in an appointment driven industry and manually booking appointments, imagine how much time and effort you save by switching to appointment scheduling software. Personal Trainers, Massage Therapists, Physios, Nail Techs, Hairdressers, Alternative Medicine and twenty or so more industries I can think of are losing money. There are softwares out there that let you have a completely automated timetable with full control of bookings, text and email reminders, referral rewards, time off allocations, habit tracking, and marketing material that customers can access from their phone.
That stuff right there, that is some A-grade, sweet consensual romance you’ll be having with your clients.
The time and brainspace to schedule with a diary in front of you while clamping a phone to your ear are saved. Your business becomes instantaneously more organised, and its dirt cheap to do. What do you lose? Maybe a bit of face-time with customers, but if you see them for the full session then what’s the problem? Would it be useful for say, a timeshare salesman? No, because you need to get a pitch to them first. But when you are your business, there isn’t a more applicable automation out there.
So food for thought, weighing up the pros and cons of automation should be a thought for any entrepreneur or business. In order of importance, you can save your Time, you can put your Effort where it’s most efficient, and you can Increase Profit by having more clients, fewer missed appointments, putting you or a PA’s time to better use, or whatever you can think of. I’m an electric razor guy, but I’m not a tinder guy. Find out the yes’s and no’s of your business pertaining to new softwares, and reap the rewards. Just make sure you’re not pullin’ a Cosby on your clients.
If you are interested in setting up an appointment booking software for your business to take bookings online from clients then check out Appointment Booking Software by ProDesk.
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